What Are You Selling?

Mon, Jun 13, 2011

Career Success, Magic Mondays

Happy Monday! I just want to start this blessed day by saying ‘thank you’ for all of your emails, comments and prayers. I have to say, it’s been a tough couple of weeks since my last radiation treatment.  I’ve wanted to get a video out to everyone but just didn’t have the strength to do it.  I’m afraid that by the time I got dressed and slapped makeup I would have had to shoot the video laying on the floor due to exhaustion. But, thanks to your prayers I am seeing tiny bits of energy returning.  I promise to hang in there because I’ve got a lot of living to do, my friends and that’s just how it is.

So, I have to be honest and let you know that I’m not typing this message myself…I have my son and helper, Jeff acting as my assistant until I’m back up to 100%.  But I wanted to get back in touch with you because being with you is my passion!

I’ve been thinking about a girl I’ve been coaching lately who asked me to help her achieve her ambition of directorship.  After listening to her a few minutes, I asked her a simple question. “Why do you want to be a director?”  I wanted to give her a chance to explain to me why she wanted that title…to tell me something like ” I want to be a director because I want a better life for myself, my husband and my children.” Instead, she danced back and forth with her attempt to answer my question. She just couldn’t say the words. The fact was that she just didn’t have the words.

What if you had one chance to tell the world why you want to achieve your dream and why the world should give you the chance to go after it? Without the “why” firmly planted in your mind you’ll never have the driving force that will see you through the disappointments and falls that will confront you on your journey.

I explained to the would be future-director that there was one thing that she lacked. It was the one thing that she could absolutely, indisputably not do without. It wasn’t her datebook. It wasn’t her phone. It wasn’t even her inventory. I then told her what I want to tell you.

My friends, your success in life balances on one tiny but essentially critical point. Your Proposition.

Propositions are how the world of business works. Tom Thumb offers food. You give them money, they give you fruits, vegetables, etc. Home Depot offers home improvement products. You give them money, they give you a garden hose. We all make propositions.

Now, tell me…do you know what your proposition is? More importantly, do your customers or potential recruits clearly know what your proposition is?  If you’re a little vague on this point, you need to place yourself in their shoes.  Doing this will help you to you better clarify your proposition. So, let’s imagine we are the potential recruit.

  • Why are you trying to recruit me?
  • What will it cost me (time/capital)?
  • Why should I believe you?
  • What’s in it for me?

Trying to be successful in your personal or business life without clear definable answers to those questions is like trying to navigate the desert without a compass and a map. It’s hopeless. You see, even though people will usually make their decisions about you and your product based on emotion they end up justifying them with logic. You must remember that when thinking about those questions. When you reach the answers to these questions you will be able to take the next step in creating Your Unique Proposition.

That’s when we’ll continue this discussion and discover how your Unique Proposition is created and the dramatic impact it will have on your success in life.  Until then…

God Bless You All!

Rena

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9 Responses to “What Are You Selling?”

  1. Kimberly Tomlinson Says:

    Rena,

    As I was planning my week earlier tonight, this exact question was going through my mind. THANK YOU! This really helped me clarify what I was trying to “think” out! I love you, and all you do. l continue to say prayers for your swift recovery!

  2. Lara S Says:

    Rena,

    First, I want to let you know that I’ve been thinking about you and praying for you.

    Second, WOW! I’d have to admit that until recently, I could not tell you my definite Unique Proposition. I’ve been working on that one diligently and now I can.

    Thanks for reaffirming that with your post.

    Love and Best Wishes,
    Lara S

  3. Jeri Says:

    Rena YOUR ARE AWESOME…. and a blessing..I will work on my proposition.. thank you.. I am working with a small group that is like a small town cancer support group and we dont know what we are doing.. they have asked to do things with the girls.. I want to bring them something educational each month that has to do with taking care of their self and using products and techniques that will make them feel beautiful and powerful.. do you have any suggestions on where i can find any info… THANK YOU PRAYING FOR YOU….

  4. Patricia Bricker Says:

    Dear Rena,
    I want you to know I’m praying for your health and energy to return to normal. I do admire you and your sense of humor. Thank you for the information. I have been trying to get back in DIQ for over 5 years now. I am your age and have just recovered from Breast cancer. I know the lack of energy that goes with radiation. I also, took your advice and used the Ex. Emmolient Cream on my skin and the Drs. were amazed at the little damage I had. Thanks for all your teaching. I plan to get your DVD’s and Cd’s out and start listening to them. I will become a director and lead a team of terrific women.
    May God Bless and keep you close.
    Patricia Bricker
    Bend, Oregon formerly from Clearwater,Florida..

  5. Kat Brewer Says:

    Thank you, Rena…first of all, you make me laugh! I just love your sense of humor. Second, thanks for your effort to help me (us) clarify our mission. I will be thinking about that alot today at my JOB. My goal is to work extra hard for the next 6 months to build my unit, earn a car and finally become a director. I am excited and braced for the rush of gifts that God has in store for me and my family and my unit! Continued powerful prayers are being sent on your behalf.

    Love in Christ,
    Kat

  6. Paula Bouck Says:

    Rena, first..thank you for taking time to address an important subject and during your winning bout with radiation treatments! I truly have to second Kat’s very well wrote note…it fits perfectly.
    Thank you Rena….keep up the sense of humor, rest, eat well, stay in faith and do what your doctors say, you will be better in no time. God bless, you’re in my prayers.
    Paula

  7. Myra Berry Says:

    Good afternoon Ms. Rena! May God continue to give you strength and bless you during this time in your life and always. Like Kat you make me laugh and it is a good laugh. I would like to know how men stand in the elevator! You are an awesome lady, mentor and woman of God. It has truly been an honor to meet you. God gave me this opportunity and I really haven’t taken it seriously. With you guidence and inspiration I have kept my unit alive and we have not working toward another level. I know what I want just don’t know how to put it into perspective. Thank you again for all you do for and with us. May God continue to richly bless you and your family.

    Love and prayers always,
    Myra

  8. Tabatha Garcia Says:

    Hi Rena,

    Your an amazing human being! Even when your taking a break, you give out your wisdom. We are so blessed in receiving your teachings. Your passion and mission has impacted so many of us. I didn’t get to meet Mary Kay. However, I met you and your my Mary Kay…will always cherish and follow your footsteps to help women. A million thanks…

    Love and belief,
    Tabatha Garcia

  9. Debbie Hodge Says:

    Rena,

    Thank you for continuing to nurture all of us w/ your time and wisdom, and your heart. We wanted to let you know you were sooo missed at Seminar, and that you remain in our thoughts and prayers. “We” are part of the Alia Head National Area…in the Future Executive Sr. Sales Director Cathy Butterworth Unit, and proud adoptees into the Charlotte Staggs All-Stars Unit in Knoxville, Tn! Love & appreciation from me and my Future Unit: Debbie Hodge, Anita Stone, Misty Garrett, Elizabeth Hodge, Susie Fine, Melissa Truitt, Andrea Hayes, Mary Horihan.

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